UNC’s 2018 PRSSA National Bateman Competition team selection process:

Our application for UNC’s Bateman National Competition team is open. Please note, you must be a dues-paying member of Carolina PRSSA to apply. Apply to be on our 2018 PRSSA National Bateman Competition team here.

All applications are due on Friday, Oct. 13, 2017, at 5 p.m. We will email you if you are selected to move to the next round of our application process, which is an in-person interview with our PRSSA Bateman Competition Team application review board. In-person interviews will be held on October 18 through October 20, with a make-up day for interviews on Monday, October 23. If you have any questions about the 2018 PRSSA National Bateman Competition, our application process or any of the following questions on this application, please email carolinaprssa@gmail.com.

Before applying for our team, please review the UNC 2017 National Bateman Competition team’s winning submission and the 2018 PRSSA National Bateman Competition project brief.

“Public relations team wins national PRSSA Bateman Competition” from the UNC-Chapel Hill MJ-school

About the Bateman Competition:

“The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through February, teams implement February through March and final entries are due to PRSSA Headquarters in April.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives. The first place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque. All teams are recognized at the PRSSA National Conference.

“First established as the National Case Study in 1973 and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented.” (from the PRSSA National website)

Additional Competition Details:

Cover letter from PRSSA National

Competition timeline

Project brief

Rules and guidelines